It appears that some of my clients have serious problems with site content. When this happens, some of them ask professional copywriters to write/validate their content, but most will produce the content by themselves. Of course, there are a handful who will ask us to assist.
Having a professional copywriter to assist you will ensure that the content is grammatically correct, and there are no spelling mistakes. Big companies are more likely to engage one. If your business is a new startup, we strongly advise that you write on your own. We can help to validate your content and save the cost of getting professional help. Professionalism comes with a heavy price.
While we can help to write for your entire site, I still suggest that you write everything. Nobody will understand your business better than yourself. Sometimes, we even have clients asking us to provide an entire consultation on how to start their business. But our business nature is “business support”, we are not likely to be able to help you start/manage your entire business.
So you may ask, how to write good quality content? As professionals in web services, we provide a few guidelines here:
- Important content should be presented first
In the virtual world, sites are fighting for eyeballs. IMPORTANT information about your products/services/company should be presented earlier. It should not be buried 3 links down from the homepage.
- Write for your targeted customer, not everybody else
There are many online portals catering to different group of visitors. Your content should be catered to your customers, not everybody.
- Write in point form, with proper headings
Online visitors DO NOT scrutinize every single word in your site. Most will browse through your content. Visitors come to your site with 2 purpose.
- Looking for useful information
- Just want to be entertained
- Organized information will be highly appreciated
In the information age, we have a problem of “Too much information”. Take a look at some web sites and you will know what I mean. Your pages should not be too cluttered with information. Highly organized information help your visitors to understand what you want to say. To generate successful sales, it is utmost important that you “Motivate your readers to read what you want to say”
Above are just some simple guidelines. There are many tutorials online to guide you on generating content and effective writing on the web. We hope this blog is useful for you. To understand more about our web services, you may want to navigate back to the main page.