Put it simply, flash are design elements that are dynamic, and it appears that the picture is moving, quite similar to videos. It is a multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size. Unlike the traditional animated gif, the file size is comparatively small.
How can flash elements make your site more interesting
Used correctly, flash can make a web site much more dynamic and refreshing. There are various ways that we use flash, illustrated below:
1) Flash banners - A piece of animated flash banner embeded in a html page together with other text and images, instead of entire flash file.
2) Full flash web site:
Flash design and search engine optimization (SEO)
While many internet marketing experts claim that search engines are not able to index flash web sites, the major search engines like Google and Yahoo! are able to do so now.
However, we advise that intensive use of flash may affect your web site search ranking. A full flash web site will contains little keywords that can help search engines find your web site. Which explains why we often suggest limited use of flash. Flash banners are preferred instead.
Generally, flash elements are larger files which also affect page loading. Since search engines take into account page loading as one of the ranking factors. Hence, a smaller file size will definitely help you to rank higher.
