Glossary (Q to Z) Print

Search Engine
A web site that offers its visitors the ability to search for content (e.g. information, products, etc.) on the Internet. Search engines periodically spider webpages and add the textual information into their index. Contrast this with a directory, that require human submission, editing and approval.

Search Engine Optimization (SEO)
Increasing your rankings on SERPs, and hence traffic, by optimizing the webpages for search engines, link building, etc.

Traffic
The amount of visitors to a website usually measured as unique visitors per day or per month.

Uniform Resource Locator (URL)
An Internet address, usually consisting of the access protocol (http), the domain name (www.hmco.com), and optionally the path to a file or resource residing on that server.

Unix Operating System
An operating system co-created by AT&T researchers Dennis Ritchie and Ken Thompson. Unix is well known for its relative hardware independence and portable application interfaces.

Web Development
The term may includes Web design (or semantics), programming, server administration, content management, marketing, testing and deployment. It can also specifially be used to refer to the "back end", that is, programming and server administration.

Web Hosting
The business of providing the storage, connectivity, and services necessary to serve files for a web site. (more).

Web Server
A server, including software package that manages and shares web based applications accessible anytime from any computer connected to the Internet.
 
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